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Like the staff of BA, Roman’s appeal doesn’t lie just in what she does, but who she is and what she represents to her audience. She is self-deprecatingly funny, unapologetically opinionated, and, with her signature orangey-red nail polish and bold lipstick, she projects effortless cool. As Michele Moses put it in the New Yorker, “Roman, with her crackling chicken skin and red lips and nails, is libidinous and a little bit mean.” Even Roman’s kitchen, which features prominently enough in her videos to warrant its own treatment, is undeniably appealing, and its organized clutter of Le Creuset pots and hanging plants may as well have its own Pinterest page.